Live events and in-person meetings and conferences have all been put on temporary or indefinite hold, and the virtual world has quickly and nobly stepped up to fill in the gaps and help companies move forward through these uncertain times. But while the benefits of virtual meetings and events are clear, they cannot replicate the intrinsic benefits of in-person events. Their emotional, physical, and psychological impact have measurable value for organizations that hold them, and the people who attend them.

The research below shows just how impactful face-to-face meetings are. And while we know that in-person meetings aren’t happening right now, when companies start asking for hybrid or face-to-face events, you can refer to these for reinforcement when you are ready to resume them.

 

Insights on Face-to-Face Meetings and Experiences

1. They foster a sense of community and influence among coworkers, colleagues, clients and customers:

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2. Buying decisions can be influenced through actual sampling, take-home samples and incentives:

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3. Attendees are empowered and edified through training, education, and team building experiences:

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4. Networking opportunities are a major driving force for face-to-face meetings and experiences:

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5. Attendees share their experiences with others:

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6. Purchases are 90% based on emotion, and brands can nurture loyalty through emotional reaction to an experience:

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7. It’s the most valuable communication tool:

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8. People prefer in-person events over online:

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Note: These sources were collected the week of May 4, 2020 and are at the discretion of the source whether the information stays the same, updates or is eliminated as information on face-to-face meetings improves moving forward.

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