The Client:

Internal committee across all disciplines within the business. None of the committee members were meeting planners by trade.

Client Objective:

Our client asked us to create a once-in-a-lifetime experience for their guests in a landmark location of Dallas, The Dallas Cowboys AT&T Stadium.

The Blue Spark Plan:

Our plan was to create an experience that would increase attendance at the conference, give the guests an opportunity not available to every day guests and create a memorable experience.

High Points:

  • Researched, negotiated and contracted a unique venue that would hold 1,200 guests in one space: the field of The Dallas Cowboys AT&T Stadium
  • Designed entertainment elements and activities for the event including the Dallas Cowboys Cheerleaders, former Dallas Cowboys players (Ed “Too Tall” Jones and Drew Pearson) as well as current Dallas Cowboy players (Dwayne Harris), field activities and games related to football, the Dallas Cowboy mascot (Rowdy), managed a million-dollar chance of kicking a football through the field goal, and much more!
  • Contracted private tours of the Dallas Cowboys and Dallas Cowboys Cheerleaders locker room were available for tours throughout the event

Services Completed:

Venue Contracting
Food and Beverage Management
Celebrity Entertainment
Tours of the Stadium
Audio Visual
Million-Dollar Chance Opportunity
Logistics and Timing


The Blue Spark Event Design Difference

Blue Spark takes pride in creating events that your guests will remember throughout the years. From unique venues to over-the-top wows, Blue Spark can make any space an amazing event.  By creating a seamless event that let guests experience the Dallas Cowboys AT&T Stadium from a vantage point that few will ever experience, we created an ever-lasting experience for our client.








Offsite Events are Such Fun! Where Do You Want to Take Your Group Next? Let Us Know.