Creating a sensory experience for a corporate branded meeting involves engaging attendees’ senses to enhance their overall experience and reinforce your brand message. Here are some ideas to help you create a sensory experience.

Visual Elements

  • Use branded signage, banners, and backdrops to visually reinforce your brand identity throughout the meeting venue.
  • Incorporate dynamic lighting effects, LED screens, or projection mapping to create visually stimulating environments that captivate attendees’ attention. (need help with audio visual?)
  • Display multimedia content such as videos, animations, or slideshows that showcase your brand’s story, achievements, and values.
Photo of fall launch event, Large custom wall signage, photo opportunity
Illuminated entrance

Auditory Stimuli

  • Curate a playlist of music or soundscapes that reflect your brand’s personality and set the mood for the meeting.
  • Incorporate live music performances, ambient sounds, or background noise to create a pleasant auditory environment that enhances the overall atmosphere.
  • Use sound effects or audio cues to signal transitions between different segments of the meeting agenda and maintain attendees’ engagement.
Photo of Washington DC Décor for an Event
Photo of entertainment with guests

Tactile Experiences

  • Offer branded merchandise or promotional items such as pens, notebooks, or apparel that attendees can touch, feel, and take home as souvenirs.
  • Provide interactive touchscreens, tactile surfaces, or textured materials that encourage hands-on exploration and engagement with your brand.
  • Incorporate tactile elements into interactive exhibits, product demos, or hands-on activities that allow attendees to interact with your brand in a physical and tangible way.
Blue Spark Gaylord Rockies Corporate Conference
Write on wall

Olfactory Enhancements

  • Infuse the meeting venue with pleasant scents or aromas that evoke positive associations with your brand or create a sense of ambiance and relaxation.
  • Consider using scent branding techniques such as diffusers, sprays, or scented candles to create a signature fragrance that becomes synonymous with your brand experience.
  • Coordinate scent cues with specific moments or themes throughout the meeting agenda to enhance the overall sensory journey for attendees

Culinary Delights

  • Offer catering options that tantalize attendees’ taste buds and reflect your brand’s identity, values, or regional influences.
  • Incorporate branded food and beverage stations, signature cocktails, or themed menus that create memorable dining experiences and reinforce your brand message.
  • Provide interactive culinary experiences such as cooking demonstrations, tasting sessions, or gourmet food pairing workshops that engage attendees’ senses of taste and smell.
Phot of Strawberry salad
Photo of woman holding a drink with an umbrella for a Blue Spark Event Design - Product Launch Miami
Photo of Appetizer at Custom Offsite Event in Sonoma Valley

Multisensory Integration

  • Integrate multiple sensory elements harmoniously to create a cohesive and immersive brand experience that engages attendees on multiple levels.
  • Design experiential activations, immersive environments, or themed installations that combine visual, auditory, tactile, and olfactory stimuli to create memorable moments and emotional connections with your brand.
  • Use storytelling techniques to weave sensory cues into your brand narrative and guide attendees through a sensory journey that resonates with their emotions, memories, and perceptions.
Writing down inspiration in New Orleans
New Orleans immersive brand experience for a product launch
Wishing Tree, interactive tree in new Orleans custom decor for product launch
Corn Hole at Marriott Marquis, private event

Best Practices to Follow

By incorporating sensory elements into your corporate branded meeting, you can create a memorable and immersive experience that engages attendees’ senses, strengthens brand affinity, and leaves a lasting impression on your audience.