What Is Going On With Registration?

Online event registration has become the standard for everything from conferences and expos to races and fan experiences. Platforms such as Cvent, Eventbrite, and Ticketmaster provide organizers with powerful tools to manage registration, collect payments, control capacity, and communicate with attendees. At the same time, event professionals know that registration is often one of the…

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Just A Booth?

There is a common assumption in event marketing that the booth at a trade show is the main event. But when your strategy begins and ends on the trade show floor, you are limiting what the experience can actually deliver. A booth can attract attention and can start conversations, but what it rarely does on…

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