Brand Activation
Coffee: How Much Do You Really Need?
Calculating the amount of coffee needed for a meeting depends on several factors. As meeting planners, we’re tasked not only with designing the flow of ideas but also with ensuring that the elixir of productivity, coffee, flows freely. So, how do we nail down the perfect brew-to-guest ratio? Well, it’s a bit like concocting the…
Read MoreThe Power of Storytelling in Event Design
The power of storytelling in event design involves crafting a narrative that guides attendees through a cohesive and immersive experience, using elements such as visuals, themes, activities, and interactions to convey your brand’s story and message. From defining the narrative to engaging the senses, and more, this article will walk you through the ten things…
Read MoreWhat Is an Immersive Brand Experience?
Immerse yourself in a brand’s world with an immersive brand experience (want to see an example?)! This ingenious marketing strategy goes beyond just sharing information or displaying products. It’s all about creating unforgettable, interactive, and multisensory encounters that truly connect consumers with a brand’s essence, offerings, and beliefs. By triggering emotions, forging genuine connections, and…
Read MoreProduct Launch: Ten Ways to Create a Lasting Impression
Making a lasting impression on your audience during a product launch involves strategic thinking, innovation, and flawless implementation. Whether it’s setting the right brand tone, engaging your attendees in the brand narrative, or fostering a sense of pride in being connected to your company or product, product launches offer a prime chance to showcase your…
Read MoreSensory Experience Ideas for Corporate Meetings
Creating a sensory experience for a corporate branded meeting involves engaging attendees’ senses to enhance their overall experience and reinforce your brand message. Here are some ideas to help you create a sensory experience. Visual Elements Use branded signage, banners, and backdrops to visually reinforce your brand identity throughout the meeting venue. …
Read MoreTrends Shaping the Future of Corporate Events
The trends shaping the future of corporate events are constantly transforming in response to the ever-changing world of technology, cultural dynamics, and the evolving needs of businesses. Let’s take a look at some of these exciting trends below: Wellness and Mindfulness Recognizing the importance of holistic well-being, corporate events are incorporating wellness activities and mindfulness…
Read MoreWhat is Rigging?
What is Rigging? Rigging for audio visual (AV) involves the setup and installation of equipment necessary for audio and visual presentations or performances. This includes mounting, suspending, and positioning various components such as speakers, projectors, screens, lighting fixtures, cameras, microphones, and other AV equipment in a venue or space. The impact of rigging on your AV budget can be…
Read MoreHotels We Love & Want to Book: Las Vegas
Let’s take a look at the top hotels in Las Vegas and why we like them. Discover the epitome of luxury and entertainment with the magnificent hotels of Las Vegas. Meeting organizers are constantly on the lookout for the best hotels in every city (if you need help with site selection and negotiation, let us know!)…
Read MoreWhat is Attrition?
What is Attrition? Attrition percentages are negotiated in the hotel contract between the hotel and the meeting planner with the goal being to estimate the most accurate room block possible between the two organizations. It’s beneficial for the hotel to have all rooms booked and it’s great for the conference to have high attendance with rooms booked.…
Read MoreFREE Event Planning Tool Kit
Event planning is basically juggling while riding a unicycle—except the balls are shuttle schedules, F&B orders, hotel communication, and budget spreadsheets. (And let’s be real, the audience only notices if you drop one.) That’s why we’ve built a set of free tools to keep you rolling gracefully: a shuttle schedule estimator, coffee calculator, hotel site…
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