We developed a unique twist on the classic Plinko game, using it as a metaphor for OpenPath AI’s brand story. One side of the display featured a traditional, confusing Plinko board to represent how other services can feel complicated and unclear. The OpenPath side offered a straight, direct path to symbolize their streamlined, effective approach. The case study includes two rendering photos that showcase the concept and visual contrast of the design. Attendees were invited to play the game and win customized, branded Yeti cups. The booth drew strong participation and positive feedback, and the client was thrilled with both the engagement and the final look of the activation.