Dallas Conference with Unique Offsite Event
Sears Home & Outlet
Industry
Retail
Location
Dallas, Texas
Category
Corporate Conferences
Client Objective:
Once-in-a-Lifetime Experience at a Landmark Venue
The client, an internal committee with no professional meeting planners, wanted a once-in-a-lifetime experience for their guests in a landmark Dallas location, the Dallas Cowboys AT&T Stadium. Their goal was to increase conference attendance, provide exclusive opportunities not available to everyday guests, and deliver a truly memorable experience.
Results:
An Unforgettable and Immersive Stadium Experience
We delivered an unforgettable, seamless event at the Dallas Cowboys AT&T Stadium by transforming the iconic venue into an immersive experience. Guests enjoyed access to the stadium field itself for activities and games, appearances and entertainment from Dallas Cowboys Cheerleaders, past and present Cowboys players, and mascot Rowdy, and a unique million-dollar field goal kick opportunity.
Key Services Provided:
- Venue contracting for a unique space accommodating 1,200 guests.
- Food and beverage management to elevate the guest experience.
- Celebrity entertainment including athletes and cheerleaders.
- Exclusive tours of locker rooms and behind-the-scenes areas.
- Transportation logistics for seamless guest movement.
- Branding to reinforce the client’s identity.
- Audio visual production to support programming.
- Logistics and timing management to ensure flawless flow.
Testimonial:
"Outstanding planning, execution and detail from Heather and her Blue Spark team. Thanks again Heather, and we look forward to our next event!!"
Susan Hilsenbeck
Vice President Global Sourcing and Inventory, Sears Hometown and Outlet Stores, Inc.
(407) 730 - 6956
business@bluesparkeventdesign.com
635 W. Highway 50, Suite B, Clermont FL 34711
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