Brand Activation
Welcome to Brandchella
Corporate events are evolving and Gen Z is leading the charge. For this audience, experiences that feel like Coachella brand activations or SXSW pop-ups are far more compelling than standard conference ballrooms. They want energy, creativity, and moments that are made to share. Let’s break down how your event can become more appealing to the…
Read MoreTaylor Swift & Brand Evangelism
It’s official- Taylor Swift’s twelfth studio album, Life of A Showgirl, is live and streaming on all platforms! As we hit repeat on what’s certain to be another record-shattering era, it’s worth pausing to reflect on Swift’s transformation from a simple country singer to, arguably, the strongest brand in the world. Every rollout is carefully…
Read MoreEvent Elements to Keep Fresh: Centerpieces
Let’s be honest—centerpieces at corporate events can be a bit… uninspired. You’ve seen them: the same tired flower arrangements, the predictable candles, maybe a rogue fishbowl centerpiece (RIP to all the poor goldfish that didn’t sign up for that job). But fear not! We’re here to keep your tablescape game strong. This week, we’re spotlighting…
Read MoreWhy Partner with a Professional Meeting Producer?
Planning an event, whether it’s a high-energy conference, an intimate leadership retreat, or a massive industry expo, is a little like assembling IKEA furniture—it seems doable at first, but before you know it, you’re knee-deep in confusing instructions, missing screws, and questioning every life choice. That’s where a professional meeting producer comes in. Instead of…
Read MoreSpeaker Spotlight: Gary Montalvo
Gary Montalvo on Authenticity, Impact & Unlocking Human Potential Each month, Blue Spark Event Design’s Speaker Spotlight series highlights the brilliant minds and magnetic personalities who bring corporate events to life. This month, we’re thrilled to feature Gary Montalvo—a leadership coach, transformational speaker, and unapologetic roller coaster enthusiast whose events are as energizing as they…
Read MoreSpeaker Spotlight: Erin King
Erin King on Energy Instinct, Messy Action, and the Secret to Showing Up Strong At Blue Spark Event Design, we love creating events that spark conversations, ignite inspiration, and elevate bold voices. In our Speaker Spotlight series, we sit down with powerhouse speakers to get a behind-the-scenes look at what drives them—and how they’re driving transformation from…
Read MoreEvent Elements to Keep Fresh: Lighting
Event planning is no longer just about finding a great venue and curating the perfect playlist—it’s about crafting an experience that guests don’t just attend but truly feel. One of the most powerful ways to set the mood, enhance engagement, and create a lasting impression is through lighting. Lighting isn’t just about visibility; it’s about…
Read MoreEvent Elements to Keep Fresh: Interaction
Gone are the days when events were just about pretty table settings and a killer playlist. Today, it’s all about interaction. Your guests don’t just want to attend—they want to experience. They want to touch, play, snap, and, let’s be honest, post it all on Instagram. But creating interactive experiences isn’t just about throwing in…
Read MoreWhat Is Going On With Plane Travel?
Monday’s plane crash has rattled travelers and industry insiders alike, sparking fresh concerns about air travel safety. So, how risky is flying right now? In this article, we break down the latest developments, assess the real dangers, and explore alternative travel options for corporate events. Are Planes Becoming More Dangerous? First and foremost, flying on…
Read MoreDitch the Buzz, Keep the Fun: Why Dry Parties Are the New Go-To for Corporate Events
Let’s face it—when most people hear “dry party,” they immediately think of a dull, watered-down affair where the most exciting beverage available is a room-temperature soda. But hold up! Dry parties have officially entered their glow-up era, proving that you don’t need alcohol to have a fantastic time. In fact, alcohol-free events are not just trending, they’re…
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