Event Elements to Keep Fresh: Centerpieces
Let’s be honest—centerpieces at corporate events can be a bit… uninspired. You’ve seen them: the same tired flower arrangements, the predictable candles, maybe a rogue fishbowl centerpiece (RIP to all the poor goldfish that didn’t sign up for that job).
But fear not! We’re here to keep your tablescape game strong. This week, we’re spotlighting three corporate event centerpieces that broke the mold and left attendees talking long after the event wrapped.
Wheatgrass & Americana Vibes – The Feed Projects Dinner (2013)
Before Brooklyn became synonymous with artisanal pickles and mustache wax, Target pulled Manhattan’s fashion crowd across the East River for a rustic-Americana-themed dinner under the Brooklyn Bridge. Hatch Creative Studio transformed wooden farm tables into something straight out of a country dream by pairing wheatgrass flats with bundles of wheat stalks. To round it out, red Mason jars held flickering candles, adding the perfect cozy glow.
Why It Worked: It was fresh, thematic, and, most importantly, didn’t block anyone’s view. Plus, nothing says “down-to-earth elegance” quite like wheatgrass—it’s basically a green juice for your table.
Science, But Make It Chic – Museum of Science and Industry’s 90th Anniversary (2023)
Science and flowers might seem like an odd pair—unless you’re attending the Museum of Science and Industry’s Columbian Ball in Chicago. For this milestone event, centerpieces doubled as a nerdy-meets-classy decor moment. Glass beakers and scientific props housed stunning floral arrangements in hues of pale blue, fuchsia, and purple.
Why It Worked: It was on-theme, visually stunning, and, let’s be real, who doesn’t love feeling like they’re discovering the cure for boring events while sipping on a cocktail?
Kettlebells & Orchids – Kehoe Designs’ Fitness & Networking Event (2017)
Some centerpieces are pretty. Some centerpieces are useful. And then some—like these kettlebell-and-orchid hybrids—manage to be both. At a fitness and networking event at The Geraghty in Chicago, Kehoe Designs cleverly incorporated kettlebells as centerpiece bases, topping them with delicate orchids. Because nothing screams “balance” like combining heavy weights with delicate florals.
Why It Worked: It reinforced the event’s fitness theme while adding a touch of unexpected elegance. And bonus? If anyone felt like sneaking in a few reps before dessert, the decor had them covered.
Takeaways for Your Next Event
- Theme It Up: Cohesive storytelling is what separates a meh centerpiece from a memorable one. Think about what your event is about and translate that into your table decor.
- Functionality is Key: Make sure your centerpiece doesn’t block views or force guests into an awkward game of bob-and-weave just to hold a conversation.
- Surprise & Delight: Whether it’s an unconventional material, an unexpected shape, or a nod to your industry, make it memorable.
So, the next time you’re planning a corporate event, think outside the vase. Your guests (and your tables) will thank you!
Your brand. Our creativity. Endless possibilities.
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